Facing a new prospect as a network marketer can sometimes be off-putting, especially if this is your first time on your own.
You might be having trouble deciding what to say to spark in your prospect that desire to want to hear more from you. But step one, you need to make the appointment before you can pitch your story.
When meeting a new prospect who is already a business owner, that appointment can be more difficult to get and there are certainly some words you need to modify or you could turn your contact off from the beginning.
This post will deal with a few words that we normally use when offering our opportunity that basically should be replaced by other words that won’t evoke the same emotional response from your prospect.
For example, during these unsure economic times, the very word “Business” is not an appropriate word to use in a presentation.
Why?
Well, the prospect already owns a business that may be struggling. They may have current employee problems to solve and also may have a huge overhead to deal with while still trying to pay the bills. The very last thing they want to hear about is another “business”.
As an alternative to using “business”, think of replacing it with “additional income“. Additional income does not bring on a negative emotional response. In fact, it brings hope of more money flowing in the future.
This will leave your contact open to more of what you may have to say instead of having the door slammed in your face right from the start.
Another word that is often used and brings about unwanted emotions is “membership”. Becoming a member of what and for what reason? Choose a word most people can relate to, such as “opening an account“. We open accounts all the time, at the bank, at a store, at Cosco. It’s a normal process of everyday life and more readily accepted than buying a membership.
One very scary word to many is “autoship”. On its own, the word autoship needs defining and people see their dollars going away automatically without having any control over the outcome.
Now doesn’t “convenience program” make it sound more inviting? This way, the prospect will understand that receiving their product at a scheduled time every month is strictly for their convenience.
Here are some pointers you might use when trying to get an appointment with a business owner. Remember, at this point, you’re just after the appointment, nothing else.
1. Connect with the person who is responsible for the business, not an employee
2. Compliment them on their store, or products or whatever
3. Ask questions that relate to the store’s purpose but don’t get nosy
Then say something like this:
“I believe we have a great opportunity here for us to collaborate together and increase the value to your current clients as well as increase your bottom line. Would you be open to hearing how you can do just that?”
Make your appointment and remember to make sure to tell them that you will need a half hour of their time, uninterrupted.
If they ask you what it’s all about, here’s a good reply: “I’m a professional business planner ready to help you increase your value to your clients.”
So, there you have it, a quick how to do, to get an interview with a business contact you never met before.
It’s with excellent training and easy strategies like these that you will grow your income because your team will learn terms that invite rather than scare a prospect away.
Read more about Prospect and network marketing training issues.
For pragmatic facts about make money on the internet – read this page.
